MARKETING ON POINT

It does matter that you connect all your law firm's, legal marketing activities conducted under any guise to some intention, some purpose. This matters because you are competing with other lawyers and law firms for the opportunity to be of some use to the marketplace.

Restraints or no competition means that you can go after the clients of other law firms and they will come after yours. It means that the services will be bought according to the criteria that makes sense to the buyer and you should organize your firm accordingly. It always helps if you have some premium or impregnable position as a law firm such as being a serious thoughtful practitioner of legal services marketing NOT a hack.