WHAT COULD BE

That's the thing with potential and possibility, you never know how good you could be if you do not push it or go crazy or whatever for your law firm. You just never know.

This is the argument of potential. If you had opened the door would you have walked into more than you know what to do with or would you have been shot in the head.
Every step to lead to growth in your law practice is about choosing to explore the potential of what could be. In the present there is only current reality but with potential you can become.
However, law practice gravity is against you, human nature is against you and the odds are truly stacked against you choosing to explore potential.

The clients business can produce $5,000 dollars more if you sit down and look at it thoroughly and with a Business Development Professional. Your firm can be a board member of the Security Services company if you put in that expensive 3 year plan to manage the relationships on an institutional level.
There is more juice in the law firm's library but you have to sit down and arrange it and codify it and think about how to apply it to the streets of your locale.

Potential usually is uncomfortable in the present because you already have a long term plan which will probably help you to just get by but it is preferable to pursuing the potential that will give you sleepless nights and reduce your waistline. It may even fail so you say to yourself why even bother?

Here's why: when your law firm's day of reckoning comes, and it will, you will be swept away slowly and can't really do anything about it. Nobody saw GFC 2008 sub-prime mortgages coming and by the time it was over previously indestructible and truly giant institutions were bankrupt. You can choose your actions but you cannot choose the consequences because its a two-for-one deal: Pick action A and it comes embedded with consequence A.