JUST ONE THING

One wonders what the single most important and valuable asset to have as a lawyer or a law firm is? The idea is, what can give you the greatest shot at that partnership you lust after or what can convince that law firm to make room for you?
Since this is a platform all about marketing legal services, it is little wonder that we strongly suggest that,selling, is the answer.

We know, we know, selling is difficult, getting paid on it is hard as well. Plus it has a sleazy aura about it especially for legal practitioners. Oodles of rejection, lack of monthly security BUT the thing is that once you embrace it you can get better at it to the point you deem fit.
Reading an interview by Senator Udo Udoma of UUBO, he actually said that at the start getting the business was rather difficult but they stuck with it and thirty years later UUBO is a heavy weight. Hard to believe but I read said interview myself.
So relax, you just have to apply thyself.

In pure play commerce, the chaps who have business savvy, the practice of learning where the oil is and very importantly, how to capture it tend to be the ones we all read about and on another level, who have the most security.
Selling legal services, as a skill that you can apply, means freedom to move as you please and flexibility to go after all sorts of heavy ticket business. If you want to know how difficult it is? Look at how rarely it is ever mentioned or promoted. All success in the law is supposedly predicated on dreams and hard work but all activities for your law firm are aimed at being able to make a sale either directly or circumlocutously.

If you can present yourself , prepare yourself and persuade other businesses and clients of the value of your offering and you can do it regularly and predictably then you are on easy street. But this entire process is short term plus long term plus difficult plus simple.

It is like the quote on acting: the most difficult part is honesty, if you can fake that you've got it made.