Let's talk about two approaches to attracting business for your law firm; the first is plan and project then the next is kick and follow. In both approaches there is planning involved but to plan and project; this approach is detailed, it is rigorous and it is designed to catch problems before they become problems and to provide the answers. The bad news is that it is boring, it lends itself to enduring current reality and shuts of possibilities. The good news is that when it works it is a beauty to behold and it convinces everyone to give you all sorts of things. In a word it is impressive.
Kick and follow is self explanatory. You kick and then you follow, you put an idea into play and then you see where it takes your law firm. You get in a random conversation and then enjoy it and see what happens.
You are a legal practitioner. Now tell me plan and project is not what you aspire to, what your friends across the Atlantic will swoon over? Reality seems to strongly favour a Kick and follow, Plan and project mix. This means the size of your law firm is not planned, the territory has no maps and it is only when your feet touch the ground that you know how deep the vein of oil goes.
Planning is great but too many inventions and achievements were mistakes no amount of planning could have produced.
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