Ibukun Awosika of the SOKOA Chair Centre made a comment about how building a business was not just enough for success, contribution and meaning. The type , character, nature and features of the business you build matter very much. Pushing this idea into law land and compacting it to mean; building a law firm is choosing to build a type of law firm just like giving birth to a child inherently means giving birth to a boy or girl. There are no other choices. The law firm you build is either one thing or the other it is not just a law firm. One stock of Berkshire Hathaway is worth 70,000 dollars and you get given the shares really, you don't buy into the company. This is a type of company, one whose value is very, very clear.
Type of law firm means, what are you doing? After slaving away to pay the rent and light bills what is left on your table. What do you have to do to make your dreams come true? You hear and read a lot about management so now you need action, to execute. How do you want to be seen by the world leads to, what do we have to do to achieve it? Say you want to be a thought leader (whatever that means) in renewables and alternative energy you must actually enjoy the matter and think upon it for yourself, for your government, for your clients and especially, for your competitors. You will not get by with showing up for client raids or pitches and then slinking off into the night after lining your pockets. Thought leaders do not do this kind of thing and neither will you.
Choosing your type of law firm hasn't too much to do with current reality however mediocre and Spartan your practice is. It is about looking at that reality and thinking of what you can be and then getting into the ring to make it happen. The entire legal services space is built up of individual firms like yours and the legal services chain is only as strong as its weakest link.
Is that you?
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