Lucky You

The first challenge you will probably have to get out of your legal mind as concerns attracting clients to your law firm is one that is peculiar to most lawyers. And it is this; in general, many lawyers do not understand or appreciate the time , dedication and effort required to attract clients on a regular basis.
The entire process is a complex one that requires certain things to be done and others avoided. And then there is the concept of luck, which tends to follow those law firms that have attained their own formula of attracting clients.
Another way to put this point across is to look at those who exercise regularly and are fit and have well-toned muscles.
There is really only one way to get that kind of result and this is exercise. If you exercise regularly then you get that way and if you don't then you don't.

So here's to making your own luck as far as you can take it;
1. Go to meetings/conferences that the leaders/members of the industry that your law firm wants to work with, go to.
2. Read what they do and what they read so you get a sense of how to work with them and what they find relevant.
3. Write about what you know in a way that is relevant to them and take the time to find out what is relevant to them and work to address it.