Sit At The Table

If your law firm wants to be welcome in the discussion about the future, you have to be able to add something to the conversation. The very first step is by making your self relevant by taking ownership of the issues that those who hire legal counsel and those whose jobs depend on addressing those issues must care about.

For example, the local economy is an oil based one so your law firm will be aware that all sorts of issues relating to oil will perennially come up. How about setting up a war chest for the refinery business where you are one of the go-to firms on anything that refers to refining or how about the business of oil subsidies? You can take lessons from the Oil Depletion allowance used in the American oil industry to make a contribution.
Many other oil based economies have addressed similar issues and your law firm can access this information and build a proprietary strategy asset to create and have conversations with industry members and leaders on several fronts and from different points of view.

This is just one example that your law firm can address out of several.