IS YOUR SELLING WORKING OUT FOR YOU

When do you know your marketing plan is a good one or when do you know that it is going to work? You really do not because marketing is an art form of which you do not know if it is going to work until you have put it well in play.

The taste of the pudding is always been in the eating and every thing done before the actual eating is to convince you to eat. For example, you go to a seminar based on what it promises to offer and the reputation of the chaps speaking and your want or need of what they offer. These three things are designed to get you to go to the seminar but unless you go and hear what they say, you will never know how useful or otherwise it is.

Assessing the marketing plan for your law firm services is unlike a loaf of bread where you can smell the loaf or touch it to tell if it is edible (although you can never tell if there is too much salt until you actually eat it).

Any marketing plan is probably expensive and if it fails you have an expensive failure. That is the risk, the fear that after all this you will not only have any return on your investment but you will also have egg in your face for your trouble.
The solution is to assess the potential value against the potential loss and decide if it is something you can live with. Because in competing with other law firms some risky new marketing idea or two will come across your plate to execute and if you do not risk it you will not achieve much.

Resign yourselves to following:

In deciding whether a risk is worth it for you always know that there are no absolutes and the spirit and effort with which you put your plan into play is the what, which makes it certain to fail or not. Not the plan itself. Your firm, your marketing, your attention to detail and embracing of risk.