THE SILVER BULLET

This idea came from Hollywood vampire movies where all the hero had to do to slay the all powerful and very deadly vampire was to shoot it with one silver bullet. That's it. Just one and all the problems are over.
Now somethings should stay in the movies but the Silver Bullet idea has found its way everywhere else, the idea being that with just one easy thing you do you will eliminate all your problems. Really?

Well, in generating business for your law firm it will not do to go the Silver Bullet way. It will not work. The closest to this you can get to work for you is a plan for the concentrated focus of your resources on a clearly defined target market and a separate plan for the management of those resources to make sure they pay off.

The other pothole you may fall into with the Silver Bullet is to spread yourself too thin. For a plan to work you must give it the resources it needs to work not what you can spare i.e. if you need boiling water it must reach a certain level of heat or else you will never have the water boil. Never, no matter how long you are at it.

The seduction of the Silver Bullet is that it seems like the case for focus and sounds like the fact that one specific thing is usually what provides a large portion of your results like a keystone habit or an single product economy or a group of three assets. So does mean that you dump the other clients and just have those major group? Only you can answer that.