WHAT MARKETING IS

If you think that marketing your legal services is going out and sending out letters of introduction to get business, you are denying your law office of the full benefits of marketing.

1. Marketing shows the uniqueness your firm offers so if whatever you call marketing does not have this effect and the clients or even you cannot point out a meaningful difference between yourself and other law firms then you do not know what you are doing.
2. Marketing creates new sources of business leads for your law firm to follow up on and to close. It unearths the opportunities and opens your eyes to them.
3. Marketing makes certain that the clients and the marketplace know who your firm is and they remember. This means they can reach out or be receptive when you reach out to offer assistance.
4. Marketing tells the client and target market what you have done and what you can get done. It puts out your skills and expertise so clients can readily access and identify you.
5. Marketing fixes the idea clearly in your law firm consciousness that you are in it for the long term, through boom and bust cycles, through economic or industry wide restructuring and that you are a law firm that will stand the test of time.
6. Marketing is always about meeting the needs of the client and is the primary tool you use to keep your clients.

So instead of pushing your services, you can have all of this if you take these ideas and apply them thoughtfully and with imagination to your law firm.