MARKETING MISTAKES TO RUN AWAY FROM

We just love to go on about marketing your legal professional services so here are three things you need to make sure are not dogging your steps.

1. FAILURE TO UNDERSTAND THE MARKETING PROCESS: Selling services is not the same as selling products, your expectations on the type of results you can expect or how long it will take must be based on your understanding of professional services marketing or else you will lack the spirit to make the process work for your law firm.
You also will fail to make the adjustments the programme needs when the ground shifts and you may end up blaming the marketing programme for your failures. MORAL: understand what legal services marketing is and how it works before embarking on the voyage.

2.FAILURE TO UNDERSTAND THE SKILLS AND TECHNIQUES OF MARKETING

3. PLAIN OLD POOR JUDGMENT: When things go dry in a marketing programme you will want to go back to your old way of doing it but if you do the marketing program will fail and it will be your fault

In general you should bone up on professional services marketing, search for the pros and understand the basics of it. You just need enough to make an informed decision and to take business risks such as trying out a new idea.