Any idea on why the business should be given to you and not your competitor? You both are well armed with superior skill, marketing tools (articles, seminars, brochures, networking), reminds me of a question a client asked during a pitch 'so if we use your services and you have another client going for the same business how will it work out?
The point is that if we all have and use the same marketing tools and moves who wins, out in the streets? The chap who understands the market. The one who the client prefers for whatever combination of reasons.
The truth is that all the facts and tools your law firm has, other law firms have or can copy and developing a niche that no one else can access is quite difficult to create and even more so to sustain. So the value of your work is in how creatively, imaginatively they are put into play.
This has always been the historical edge between businesses because at the core the raw material is always the same. The motor vehicle, the loaf of bread, the computer are basic products and yet different companies make them and present them with varying degrees of imagination.
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