USING THE ARTICLE

Of all the tools that are available to put the word out about your law firm and to generate the business, writing articles punches above its weight. Way, way above.

The idea is that we are a law firm that knows about such and such so if you have anything related along these kinds come to us and we'll set you aright.
This is the message you want to communicate to the client reading your article.

The article trumps the interview because you say what you want to say, how you want to say it. It does not matter if you are a solo or fifty person office you can project your expertise just as well as anyone else and compete for the same business. For certain transactions you may need $30 Million to be a part of a conversation. The article you write is your $30 Million ticket.

The article gives you the chance to speak with clients you may have difficulty reaching or who are to expensive to reach physically. You can tell them what you can offer to assist them right from the comfort of your desk.