BAD IDEAS ABOUT MARKETING YOUR LEGAL SERVICE

1 . MARKETING IS REALLY ABOUT PUSHING PRODUCT: Too many marketing campaigns are massive exercises in pushing the product without the involvement of the marketing people in the planning process. It's as though the product is designed and then as an afterthought the marketing people are called in at the tail end.
You, my friend, do not have this option you are the product and the marketing people.

2. I COULD HAVE DONE THAT: Looking back at any sound marketing campaign it occurs to thousands of professionals that 'I could have done that' so the depth of thought and investment in the intangibles of an effective programme are discounted. Even worse the 'I could have done that ' chap actually goes on to tackle the matter with the result that the whole thing goes to bits.
Why? According to Drucker, no one ever does well in a business she does not respect and also a lawyer who dabbles in marketing in her spare time or between spells of boredom is doomed to suck at it. Fact.

3. Marketing is really about the intangibles such as perception, credibility which are secondary results of the acts that you perform. If you do not perform the acts to the right portion, you are screwed.