NEGATIVE TRUTHS

In this business of getting along with the client, doing great work, doing well by your people there are certain facts that are always working in the background. They are assumed to be known by all parties involved and invoked at all times so here are a few.

1. As an associate, your boss is primarily interested in what you can bring to the firm. All else is secondary.

2. You cannot build a relationship with a client on your own.You can do things to make this possible, probable but the client must pull her own weight.

3. As a Principal Partner / Managing Partner there will always be valid reasons for you to shut down new ideas and the valid reasons will be right. Don't do it.

4. You cannot get any meaningful edge or plans of action without making a significant investment of thought or time or material resources. How do you think great work comes about?

5. Where the spirit of an agreement is missing or the necessary level of effort to make a programme or deal happen, is lacking, you can expect failure and blame-throwing down the road.