HOW THE MIGHTY FALL

A brief insight into why the great companies of yesterday held on to their strengths and were crushed by the new changes and the different direction that the world was taking.

The business that invested heavily in physical traditional stores would be the King because off the massive outlay and now this same business is expected to give up this competitive advantage because of fear mongers and predictions of the future? The business did not get to be King of the Hill by listening to such twaddle.

Imagine the Dangote group being told that manufacturing is going to be virtual and the consumer will produce the product at his own building site for use while all Dangote will do is provide the information of the right chemical mix and composition.
This has effectively killed all the vast factories and trucks and assets of this nature that make the group a killer in the marketplace.
If the company then uses this data to plan its future and does away with all its factories and trucks, do you know what kind of risk this is. More likely it will try to stave of this impending virtualization, by lobbying and legislation and a massive media campaign in the evils of virtualization and hedge its bets by keeping one foot in the present infrastructure and monitoring the new process, if it takes the process seriously at all.
The question boils down to this: why should the incumbent surrender his large castle when he is told that some engineer has invented gunpowder which will make his castle a sitting target in time of war? No one has ever used anything but bows and arrows for hundreds of years.

And that, dear reader, is how great law firms and business get left behind and run over.