First of all stop the talk about innovation. Not another word. If you observe chaos or entities that go on and on about innovation, they tend to be focused on their own performance, on doing better for their profit or competitive edge, usually something about how 'we are the most innovative' whatever.
This is all wrong and there is no focus on the client. This matters because the best thing about innovation is that the chaps who do it never set out to innovate and they do not even know they are innovating. It is after the fact that they look back, after doing all the work that the word innovation can be applied to them.
Focusing on how to solve the drama of the client, whether non-legal or legal, is a surer way to innovate, if you are so inclined. Coming up with some time out to sharpen the client's competitive edge and focus, forces you to get out of the me zone, our law firm and how we are doing while paying lip service to the client by claiming we are doing it all for her.
With all the noise from the competition, you can easily shift the focus on building your relationship with the client or you can throw it under the bus because of competition.
Think of practicing the business of law as dating where you are focused primarily on building a relationship with and not as competition where you are focused on crushing, on winning. This will determine the spirit with which you will make and implement decisions at your law firm.
Innovation requires inspirations and the only inspirations that have worked so far are problems. Some regular lawyer is stumped by a problem at work, with the client and has no help so he goes at it and comes out with a solution, an innovation.
Obviously the most innovative get the most paid and the law firms that are focused on talking to the clients and customers by solving their problems are the most innovative.
So get rid of the buzzwords and get to work.
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